“Spanning sports broadcast, academic institutions, and games production, we are home to BT Sport, Staffordshire University London, Sports Interactive and Bidstack, based within Plexal, our innovation centre, to name just a few of the companies within the sector who call Here East home. So collaboration between different industry players is also key. The Olympic Park has huge potential to support the UK games industry as well as amplifying London as a global leader in game development and publishing, so we all must work together to put East London on the global esports map.”
I ask Helen if they feel that the London Stadium and its position in East London, with all of its creative heritage, should ultimately become a global esports venue? The answer she gives is inspiring to say the least.
“Ultimately, Here East and Queen Elizbeth Olympic Park was originally designed for the very function of hosting large in-person events with digital capabilities to broadcast live all around the world.” she says. “So we have the physical infrastructure and transport links, and the digital infrastructure to host exciting and successful esports tournaments.”